Unseem is a clothing brand startup. Viya, Unseem's founder, and I met at a point where her prototype was getting ready, a patent was pending on the new type of skirt she was developing. Visionary, Viya has a reckless ambition to create a global brand that can disrupt the fashion industry with her product: sustainably manufactured and built around a circular economy business model. With such a strong value proposition, she needed an equally impactful brand to carry her vision.

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Process

Like every branding project, we kicked things off with an intensive strategy session to help us find our North Star.Going through our process, we uncovered valuable insights about the company's target audience, what the core messaging should be structured around, what story the brand should be telling.As a result of this work, we were able to drafta roadmap for the project to come and a list of deliverables. Back then the company was called Bellaviya, and one of the biggest breakthrough moments was realizing that a new name would be necessary to support its powerful and ambitious Brand Story.

We’re so proud to have contributed to the creation of this exciting sustainable and feminist brand! ✨

They are currently raising funds on Kickstarter, and still have 30 days to go in their campaign! They are going to take this time to raise an additional $15K to a stretch goal of $25K. This will allow them to provide 2 more options in fabrics for their backers. Since they only order & produce small batches of unskirt, they want to make sure backers will love their unskirt, and wear it as often as possible.